Who we help

Startups & new businesses

Positioning, audience definition and a launch narrative — with early acquisition tests and a baseline.

Problems we often see

  • An offer that is hard to explain
  • An undefined audience
  • No baseline to measure progress against

Goals we can support

  • Clear positioning and offer
  • A defined market and audience
  • Early acquisition tests and baseline measurement

How we would start

  1. 01DiagnoseUnderstand the goal, the audience, the market and what is holding the account or business back.
  2. 02PlanShape positioning, priorities, KPIs and a roadmap around the outcome you are pursuing.
  3. 03ExecutePut the plan to work — content, acquisition, campaigns and improvements within agreed scope.
  4. 04ReviewRead the available evidence honestly, separating what was measured from what we interpret.
  5. 05ImproveKeep what works, change what does not, and design the next experiment deliberately.

A good fit when

  • You are ready to test and learn
  • A founder or lead can make decisions quickly

Probably not a fit when

  • There is no time available to test and learn

Dependencies: Early results depend heavily on the offer and the market you choose.

Startups & new businesses

Common questions.

Something else on your mind? Ask us directly.

We have no data yet. Can you still help?

Yes. We start with research and a baseline, then design small tests to learn quickly.

The next step

Tell us your goals. Let's build your strategy.

Every account has different needs. The right strategy starts with understanding what you want to achieve and what is holding you back.